Blogs have become an incredibly popular form of content and one that almost every business has incorporated as part of their business strategy. Any website you visit is likely to have a blog element where it gives more information about the services / products offered by the company, recommend resources or discuss current trending topics in the specific industry. Whenever I visit a website that is selling a service or product I am likely to check out its blog to find out more information. Let me know in the comments below if you have checked out a blog of a business before purchasing a service or product.
Small, medium, large, family-run, freelance, no matter the type of business or the market the business is in, the businesses that leverage the power of a blog have seen great results, returns and rewards. Achieve the same success these businesses are enjoying by incorporating a blog and blog strategy within your business.
This growing popularity of blogs and the preferred choice of content marketing for many businesses is for good reason, blogs provide an immense amount of value and return to a business. In today’s post we are going to discuss all the incredible reasons why a blog should be part of your business strategy and how it helps your business to grow if you do not already have a blog.
Disclaimer: Information in this post is intended only for general and entertainment purposes only. The reader is responsible for any harm, injury, loss caused from display and use of this information. Reader discretion is advised. Thank you.
Why is a Blog Important for Growing Your Business?
Drive traffic to Your Website Through Your Blog
It is much easier to get people to your website when you offer free value, resources and information. Many people go on YouTube, Google, Instagram, Pinterest etc, when they want to find information and if you are a business that has a blog which provides this free information that people are looking for then you have a great opportunity to drive large amounts of traffic to your business.
Creating content which provides information, explores industry trends and offers ideas for solutions to potential problems is an excellent way to get more people to your website. This then gives you an excellent opportunity to market your products / services.
Getting more people to their website where they have their services and products is one of the crucial reasons for many businesses having blogs.
Convert Traffic From Your Blog into Sales
Traffic leads to sales, without having eyes on your offers you will not make any sales or revenue. For many industries and businesses a proportion of the traffic will convert into sales. The more traffic you generate the more sales you are likely to make.
As per the previous point, blogs are a powerful way to generate large amounts of traffic (and they will continue to generate traffic for years to come, so if you set it up once and add content to it you are likely to see traffic on that page for as long as it exists), converting this large traffic will increase to higher revenue.
A Blog Will Add Additional Sources of Income to Your Business
Blogs can pay for themselves. Many blogs have ads that run on them, they are optimised for affiliate marketing, work in partnership with other brands to promote their service / products and as discussed an excellent way to boost your own sales.
Through a blog you can create additional streams of income that are aside from direct sales of your own product / service. While it might be challenging initially to generate content for your blog and to keep updating the blog regularly with new content, after a few months and even years you will notice that you do not need to keep adding new content to make money. Search engines like Google, Bing, Yahoo can take some time to pick up your content, once they pick it up and your blog posts start ranking. This free traffic means that you will make money from ads and affiliate links in your posts for years to come as long as those posts are live.
Diversifying your income as a business is essential to protect yourself from risk. Having income coming into your business from different resources and becoming independent from a single source improves the chances of your business staying alive and better protects it from wrapping up. So, use a blog which can introduce many different sources of income to ensure your business is better protected should anything happen to the primary income source of your business.
Creating a Blog Will Keep You on the Map
As previously mentioned, people love to receive free content and value. When you continue to provide your potential customers with some sort of free value it will keep you in front of them. With the attention span of consumers decreasing as the internet continue to change and innovate keeping yourself in the mind of your customers has become essential to thrive as a business.
Many businesses, including very large ones, will host events, webinars, industry talks, create free educational and informative content, all with the aim of keeping themselves in front of their customers. Research has found that your customer needs to interact with you several times before making a purchase. Therefore, through a blog you are able to stay in front of your customer so that when they are ready to make a purchase you will be there. Your customer will remember you because of the amount of interaction they have had with you.
Build Audience & Trust Through a Blog
Due to social media and review sites customers are more informed as to what company they should do business with and who they should not. As a result of this, having a blog helps you to build trust with your customers. By offering value and solving your customers problems through your informative content you are able to provide great experience to your potential clients. This first-hand experience that you prospective clients receive will make the more likely to trust you thus leading to a sale.
Blogs are also an excellent channel through which you can showcase the success stories of customers who have conducted business with you, this creates trust and more confidence in your potential customers making them more likely to transact with you.
Conduct Market Research Using Your Blog
Through your blog you are able to gather data and information (a key and interesting phrase we hear now is: data is the new currency), this can help you identify what problems are the most important and pressing for your customers. Having this information allows you to better plan the products / services you need to create for your customers.
The data you collect will demonstrate to you which problems your clients are searching a solution for, this indicates a high-demand for that particular solution. Therefore, your blog will help you to gather important information which can grow your business as you can provide relevant, high-demand solutions to your audience.
Establish Expertise with a Blog
Similar to the keeping on the map point, having a blog post with informative and valuable content will establish you as an expert within your field. Potential customers will turn to your blog for insight into industry trends, recommendations for which solution or service they need and how to solve a certain problem.
Creating content that adds value to your customers will show them that you are knowledgeable and well-informed about the industry. This will increase your popularity and other blogs will probably start referencing the information and content you provide as it will be seen as an authority within that market.
Being seen as authority within an industry will build trust and put you in front of a large audience which results in larger sales and revenue for your business. Becoming an expert in a field will help to grow your business, and a blog is a great way to establish that expertise and grow your business.
Thank You for Reading.
In this blog post we covered a range of reasons on why a blog is becoming an essential channel through which you are able to grow your business. A blog can add great value to your business and is the reason why so many businesses are turning to creating their own blogs, as a method of content marketing.
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